Video Marketing Is Critical For Your Small Business Online Marketing Plan

If you’re marketing your business using Facebook you have no doubt noticed a drastic drop in the number of people seeing your posts to either your business Fan Page or your personal profile.

Facebook’s algorithm is getting really picky & has made image only posts seem like your ads in the newspaper – people have to be looking for them.

Instead, Facebook is placing their emphasis on video posts – kind of creating a “Social Media Netflix”.

For you to get exposure in front of your ideal customers or prospects small business owners have to begin posting video content about their business.

So do you hate being on camera?

To overcome this obstacle you have 2 choices:

• Visualize you are just talking with your customers – swallow hard & get started. You don’t have to be perfect & trust me it does get easier. You can always start with screen shots of your computer if you are really uncomfortable.
• Hire someone to produce them

Do you have questions or don’t know what to feature in your videos?

So what do you say?

There are 4 types of video marketing you can create:

1. Branding – tell your audience more about you and your company. Share your mission statement & company values. Speak to how you can help them.
2. Educational – talk about an issue your target customer may be having & how they can solve it.
3. Demonstrate – Show your product or service in action. How does it actually work for them?
4. Promotional – focus on making an offer to use or purchase your product or service.

Choose a length that is consistent with your purpose – your success will occur if you are delivering value to your prospect.

Use EDIE to guide your content:

• Educate
• Demonstrate
• Inform
• Entertain

Want more help in getting started with your videos? Click here to download my free Simple Video Script Formula. It will walk you through the entire process.

Please comment below if you found this helpful – love to hear your feedback!

Feel free to contact me if you need help seeing how video can work for your small business.

Message me at Facebook.com/makebusinessdreamsreality

OR

Email me at Michael@makebusinessdreamsreality.com

Until Next Time – Here’s To Your $uccess!