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Category: Online Marketing

Marketing’s Most Powerful Three Letters

Marketing’s Most Powerful Three Letters

Effective Marketing Messages Must Speak To Your Prospect & Use Their Language To Identify Their Problems And the best way to accomplish this is to start with 3 powerful letters! Andrew Draughon, Director of Content at Elite Marketing Pro, elaborates on these marketing letters in this guest post oozing with value. Thank you for contributing to helping others Make Business Dreams Reality. Ever wonder how you can encourage your prospects to listen to you, hang on your every word, and always be…

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How to Determine Your “Unique Selling Proposition”

How to Determine Your “Unique Selling Proposition”

It’s that time again to create your next 90 Day Action Plan for your business. Your marketing strategies need to leverage the Unique Selling Proposition YOU offer with your product/service in order to meet your quarterly goals. If you are unsure about your Unique Selling Proposition, take advantage of this guest post by one of my mentors Ferny Ceballos which will walk you through the process of drafting yours! If you would like additional help with this, leave a comment…

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Should Social Selling Be A Part Of The Marketing Plan For Your Small Business?

Should Social Selling Be A Part Of The Marketing Plan For Your Small Business?

Rarely does a day go by that I don’t hear small business owners referencing “Social Selling”.  BUT how often are they simply nodding their head without really knowing what social selling means?   I like the definition of social selling offered by Koka Sexton at Social Media Marketing World: SOCIAL SELLING = Leveraging your professional brand to fill your pipeline with the RIGHT people, insights, & relationships   Social Selling bridges the gap between sales & marketing allowing you to…

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Online Marketing Needs To Include Actually Talking To Prospects

Online Marketing Needs To Include Actually Talking To Prospects

One of my biggest “takeaways” from attending this year’s Traffic & Conversions Summit was the need to shift the focus of online marketing campaigns to create a story where the potential customer is the lead actor/actress.   When marketing a small business the approach needs to change from being B2B or B2C to one of H2H (Human to Human). The goal of each campaign needs to become starting a conversation with the prospect – NOT closing a sale. Sounds strange…

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