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Month: May 2017

Online Marketing Needs To Include Actually Talking To Prospects

Online Marketing Needs To Include Actually Talking To Prospects

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One of my biggest “takeaways” from attending this year’s Traffic & Conversions Summit was the need to shift the focus of online marketing campaigns to create a story where the potential customer is the lead actor/actress.   When marketing a small business the approach needs to change from being B2B or B2C to one of H2H (Human to Human). The goal of each campaign needs to become starting a conversation with the prospect – NOT closing a sale. Sounds strange…

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Working Harder vs Working Busier In Your Small Business

Working Harder vs Working Busier In Your Small Business

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Ever stop & feel like you’re working all the time on your small business but wish you had better results? As small business owners we set goals -> Identify objectives -> Plan tactics-> Execute BUT How do these activities actually affect our small businesses moving forward? An helpful exercise is to track  your daily activities for a week and then categorize them based on their level of effectiveness along with whether they generate revenue in your business. With regard to…

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Choosing The Right Facebook Ad Objective

Choosing The Right Facebook Ad Objective

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Facebook traffic is a fantastic way to grow your business, and there are plenty of tricks you can use to get more leads, more sales, cheaper likes, and cheaper clicks. I get a lot of questions from small business owners about how to choose the correct Facebook Ad objective when they look to promote their business on Facebook. I also see many campaigns in which the wrong objective gets chosen and the small business owner is frustrated because the ad…

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5 Ways Content Marketing Will Grow Your Small Business

5 Ways Content Marketing Will Grow Your Small Business

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Do you often hear about how you should be using “Content Marketing” in your business BUT are unsure of exactly what Content Marketing is? Not to mention how to use it? You’re not alone! Let’s take a look at 5 types of content you can create and where they fit into a marketing strategy for your small business. 1) Your Blog Most Small Business Owners think of a Blog as their primary source of content. Indeed this platform is ideal…

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Facebook Personal Page vs. Facebook Fan Page For Growing Your Business

Facebook Personal Page vs. Facebook Fan Page For Growing Your Business

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When discussing Social Media Marketing with Small Business owners I often get the question ” Should I be using my Personal Profile on Facebook or a Facebook Fan Page for my business?” One of my mentors, Ferny Ceballos, did an excellent job addressing this issue and has allowed my to offer his perspective in this Guest Author article.  I trust you’ll find it helpful! In this post He’ll share the pros and cons of each approach. It’s important to point…

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