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Month: June 2017

3 Social Selling Tactics To Effectively Boost Lead Generation For Your Small Business

3 Social Selling Tactics To Effectively Boost Lead Generation For Your Small Business

Social Selling bridges the gap between sales and marketing to drive revenue in your small business through social media lead generation.   Visibility creates opportunity and using social selling to touch your prospect/customer at each point of their sales journey gives them the perception that you are everywhere and totally dedicated to solving their problem Content is the fuel of your Social Selling machine. Content can be in the form of: Blogs Research Case Studies Press Releases Entertaining facts about…

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Should Social Selling Be A Part Of The Marketing Plan For Your Small Business?

Should Social Selling Be A Part Of The Marketing Plan For Your Small Business?

Rarely does a day go by that I don’t hear small business owners referencing “Social Selling”.  BUT how often are they simply nodding their head without really knowing what social selling means?   I like the definition of social selling offered by Koka Sexton at Social Media Marketing World: SOCIAL SELLING = Leveraging your professional brand to fill your pipeline with the RIGHT people, insights, & relationships   Social Selling bridges the gap between sales & marketing allowing you to…

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5 Lead Generation Strategies Courtesy Of Sherlock Holmes

5 Lead Generation Strategies Courtesy Of Sherlock Holmes

In working with Small Business Owners I hear over and over that Lead Generation is their biggest challenge. “If I just had more leads”. In today’s business environment, leveraging the power of online marketing helps every small business owner maximize their time and resources to create a constant stream of leads for their business. It takes a solid strategy and marketing plan to gain success. Also the flexibility to optimize your efforts as you gain new information. My colleague Andrew…

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