Marketing’s Most Powerful Three Letters

Marketing’s Most Powerful Three Letters

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Effective Marketing Messages Must Speak To Your Prospect & Use Their Language To Identify Their Problems And the best way to accomplish this is to start with 3 powerful letters! Andrew Draughon, Director of Content at Elite Marketing Pro, elaborates on these marketing letters in this guest post oozing with value. Thank you for contributing to helping others Make Business Dreams Reality. Ever wonder how you can encourage your prospects to listen to you, hang on your every word, and always be…

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How to Determine Your “Unique Selling Proposition”

How to Determine Your “Unique Selling Proposition”

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It’s that time again to create your next 90 Day Action Plan for your business. Your marketing strategies need to leverage the Unique Selling Proposition YOU offer with your product/service in order to meet your quarterly goals. If you are unsure about your Unique Selling Proposition, take advantage of this guest post by one of my mentors Ferny Ceballos which will walk you through the process of drafting yours! If you would like additional help with this, leave a comment…

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3 Social Selling Tactics To Effectively Boost Lead Generation For Your Small Business

3 Social Selling Tactics To Effectively Boost Lead Generation For Your Small Business

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Social Selling bridges the gap between sales and marketing to drive revenue in your small business through social media lead generation.   Visibility creates opportunity and using social selling to touch your prospect/customer at each point of their sales journey gives them the perception that you are everywhere and totally dedicated to solving their problem Content is the fuel of your Social Selling machine. Content can be in the form of: Blogs Research Case Studies Press Releases Entertaining facts about…

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Should Social Selling Be A Part Of The Marketing Plan For Your Small Business?

Should Social Selling Be A Part Of The Marketing Plan For Your Small Business?

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Rarely does a day go by that I don’t hear small business owners referencing “Social Selling”.  BUT how often are they simply nodding their head without really knowing what social selling means?   I like the definition of social selling offered by Koka Sexton at Social Media Marketing World: SOCIAL SELLING = Leveraging your professional brand to fill your pipeline with the RIGHT people, insights, & relationships   Social Selling bridges the gap between sales & marketing allowing you to…

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5 Lead Generation Strategies Courtesy Of Sherlock Holmes

5 Lead Generation Strategies Courtesy Of Sherlock Holmes

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In working with Small Business Owners I hear over and over that Lead Generation is their biggest challenge. “If I just had more leads”. In today’s business environment, leveraging the power of online marketing helps every small business owner maximize their time and resources to create a constant stream of leads for their business. It takes a solid strategy and marketing plan to gain success. Also the flexibility to optimize your efforts as you gain new information. My colleague Andrew…

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Online Marketing Needs To Include Actually Talking To Prospects

Online Marketing Needs To Include Actually Talking To Prospects

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One of my biggest “takeaways” from attending this year’s Traffic & Conversions Summit was the need to shift the focus of online marketing campaigns to create a story where the potential customer is the lead actor/actress.   When marketing a small business the approach needs to change from being B2B or B2C to one of H2H (Human to Human). The goal of each campaign needs to become starting a conversation with the prospect – NOT closing a sale. Sounds strange…

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Working Harder vs Working Busier In Your Small Business

Working Harder vs Working Busier In Your Small Business

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Ever stop & feel like you’re working all the time on your small business but wish you had better results? As small business owners we set goals -> Identify objectives -> Plan tactics-> Execute BUT How do these activities actually affect our small businesses moving forward? An helpful exercise is to track  your daily activities for a week and then categorize them based on their level of effectiveness along with whether they generate revenue in your business. With regard to…

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Choosing The Right Facebook Ad Objective

Choosing The Right Facebook Ad Objective

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Facebook traffic is a fantastic way to grow your business, and there are plenty of tricks you can use to get more leads, more sales, cheaper likes, and cheaper clicks. I get a lot of questions from small business owners about how to choose the correct Facebook Ad objective when they look to promote their business on Facebook. I also see many campaigns in which the wrong objective gets chosen and the small business owner is frustrated because the ad…

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5 Ways Content Marketing Will Grow Your Small Business

5 Ways Content Marketing Will Grow Your Small Business

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Do you often hear about how you should be using “Content Marketing” in your business BUT are unsure of exactly what Content Marketing is? Not to mention how to use it? You’re not alone! Let’s take a look at 5 types of content you can create and where they fit into a marketing strategy for your small business. 1) Your Blog Most Small Business Owners think of a Blog as their primary source of content. Indeed this platform is ideal…

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Facebook Personal Page vs. Facebook Fan Page For Growing Your Business

Facebook Personal Page vs. Facebook Fan Page For Growing Your Business

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When discussing Social Media Marketing with Small Business owners I often get the question ” Should I be using my Personal Profile on Facebook or a Facebook Fan Page for my business?” One of my mentors, Ferny Ceballos, did an excellent job addressing this issue and has allowed my to offer his perspective in this Guest Author article.  I trust you’ll find it helpful! In this post He’ll share the pros and cons of each approach. It’s important to point…

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