Browsed by
Tag: Online Marketing

Marketing’s Most Powerful Three Letters

Marketing’s Most Powerful Three Letters

Comments 0 Comment

Effective Marketing Messages Must Speak To Your Prospect & Use Their Language To Identify Their Problems And the best way to accomplish this is to start with 3 powerful letters! Andrew Draughon, Director of Content at Elite Marketing Pro, elaborates on these marketing letters in this guest post oozing with value. Thank you for contributing to helping others Make Business Dreams Reality. Ever wonder how you can encourage your prospects to listen to you, hang on your every word, and always be…

Read More Read More

How to Determine Your “Unique Selling Proposition”

How to Determine Your “Unique Selling Proposition”

Comments 0 Comment

It’s that time again to create your next 90 Day Action Plan for your business. Your marketing strategies need to leverage the Unique Selling Proposition YOU offer with your product/service in order to meet your quarterly goals. If you are unsure about your Unique Selling Proposition, take advantage of this guest post by one of my mentors Ferny Ceballos which will walk you through the process of drafting yours! If you would like additional help with this, leave a comment…

Read More Read More

Should Social Selling Be A Part Of The Marketing Plan For Your Small Business?

Should Social Selling Be A Part Of The Marketing Plan For Your Small Business?

Comments 0 Comment

Rarely does a day go by that I don’t hear small business owners referencing “Social Selling”.  BUT how often are they simply nodding their head without really knowing what social selling means?   I like the definition of social selling offered by Koka Sexton at Social Media Marketing World: SOCIAL SELLING = Leveraging your professional brand to fill your pipeline with the RIGHT people, insights, & relationships   Social Selling bridges the gap between sales & marketing allowing you to…

Read More Read More

Online Marketing Needs To Include Actually Talking To Prospects

Online Marketing Needs To Include Actually Talking To Prospects

Comments 0 Comment

One of my biggest “takeaways” from attending this year’s Traffic & Conversions Summit was the need to shift the focus of online marketing campaigns to create a story where the potential customer is the lead actor/actress.   When marketing a small business the approach needs to change from being B2B or B2C to one of H2H (Human to Human). The goal of each campaign needs to become starting a conversation with the prospect – NOT closing a sale. Sounds strange…

Read More Read More

Choosing The Right Facebook Ad Objective

Choosing The Right Facebook Ad Objective

Comments 0 Comment

Facebook traffic is a fantastic way to grow your business, and there are plenty of tricks you can use to get more leads, more sales, cheaper likes, and cheaper clicks. I get a lot of questions from small business owners about how to choose the correct Facebook Ad objective when they look to promote their business on Facebook. I also see many campaigns in which the wrong objective gets chosen and the small business owner is frustrated because the ad…

Read More Read More

Facebook Personal Page vs. Facebook Fan Page For Growing Your Business

Facebook Personal Page vs. Facebook Fan Page For Growing Your Business

Comments 0 Comment

When discussing Social Media Marketing with Small Business owners I often get the question ” Should I be using my Personal Profile on Facebook or a Facebook Fan Page for my business?” One of my mentors, Ferny Ceballos, did an excellent job addressing this issue and has allowed my to offer his perspective in this Guest Author article.  I trust you’ll find it helpful! In this post He’ll share the pros and cons of each approach. It’s important to point…

Read More Read More

Using Video Marketing – Your Ears Long Remember What The Eyes Forget

Using Video Marketing – Your Ears Long Remember What The Eyes Forget

Comments 0 Comment

Video Marketing Is Critical For Your Small Business Online Marketing Plan If you’re marketing your business using Facebook you have no doubt noticed a drastic drop in the number of people seeing your posts to either your business Fan Page or your personal profile. Facebook’s algorithm is getting really picky & has made image only posts seem like your ads in the newspaper – people have to be looking for them. Instead, Facebook is placing their emphasis on video posts…

Read More Read More