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Tag: Small Business

How to Determine Your “Unique Selling Proposition”

How to Determine Your “Unique Selling Proposition”

It’s that time again to create your next 90 Day Action Plan for your business. Your marketing strategies need to leverage the Unique Selling Proposition YOU offer with your product/service in order to meet your quarterly goals. If you are unsure about your Unique Selling Proposition, take advantage of this guest post by one of my mentors Ferny Ceballos which will walk you through the process of drafting yours! If you would like additional help with this, leave a comment…

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Working Harder vs Working Busier In Your Small Business

Working Harder vs Working Busier In Your Small Business

Ever stop & feel like you’re working all the time on your small business but wish you had better results? As small business owners we set goals -> Identify objectives -> Plan tactics-> Execute BUT How do these activities actually affect our small businesses moving forward? An helpful exercise is to track  your daily activities for a week and then categorize them based on their level of effectiveness along with whether they generate revenue in your business. With regard to…

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Choosing The Right Facebook Ad Objective

Choosing The Right Facebook Ad Objective

Facebook traffic is a fantastic way to grow your business, and there are plenty of tricks you can use to get more leads, more sales, cheaper likes, and cheaper clicks. I get a lot of questions from small business owners about how to choose the correct Facebook Ad objective when they look to promote their business on Facebook. I also see many campaigns in which the wrong objective gets chosen and the small business owner is frustrated because the ad…

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5 Ways Content Marketing Will Grow Your Small Business

5 Ways Content Marketing Will Grow Your Small Business

Do you often hear about how you should be using “Content Marketing” in your business BUT are unsure of exactly what Content Marketing is? Not to mention how to use it? You’re not alone! Let’s take a look at 5 types of content you can create and where they fit into a marketing strategy for your small business. 1) Your Blog Most Small Business Owners think of a Blog as their primary source of content. Indeed this platform is ideal…

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