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Category: Content Marketing

3 Social Selling Tactics To Effectively Boost Lead Generation For Your Small Business

3 Social Selling Tactics To Effectively Boost Lead Generation For Your Small Business

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Social Selling bridges the gap between sales and marketing to drive revenue in your small business through social media lead generation.   Visibility creates opportunity and using social selling to touch your prospect/customer at each point of their sales journey gives them the perception that you are everywhere and totally dedicated to solving their problem Content is the fuel of your Social Selling machine. Content can be in the form of: Blogs Research Case Studies Press Releases Entertaining facts about…

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5 Ways Content Marketing Will Grow Your Small Business

5 Ways Content Marketing Will Grow Your Small Business

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Do you often hear about how you should be using “Content Marketing” in your business BUT are unsure of exactly what Content Marketing is? Not to mention how to use it? You’re not alone! Let’s take a look at 5 types of content you can create and where they fit into a marketing strategy for your small business. 1) Your Blog Most Small Business Owners think of a Blog as their primary source of content. Indeed this platform is ideal…

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