social selling Archives - Make Business Dreams Reality

How to Determine Your “Unique Selling Proposition”

July 2, 2017 Michael Farley Comments 0 Comment

It’s that time again to create your next 90 Day Action Plan for your business. Your marketing strategies need to leverage the Unique Selling Proposition YOU offer with your product/service in order to meet your quarterly goals. If you are unsure about your Unique Selling Proposition, take advantage of this guest post by one of my mentors Ferny Ceballos which will walk you through the process of drafting yours! If you would like additional help with this, leave a comment…

June 25, 2017 Michael Farley Comments 0 Comment

Social Selling bridges the gap between sales and marketing to drive revenue in your small business through social media lead generation. Visibility creates opportunity and using social selling to touch your prospect/customer at each point of their sales journey gives them the perception that you are everywhere and totally dedicated to solving their problem Content is the fuel of your Social Selling machine. Content can be in the form of: Blogs Research Case Studies Press Releases Entertaining facts about…

June 18, 2017 Michael Farley Comments 0 Comment

Rarely does a day go by that I don’t hear small business owners referencing “Social Selling”. BUT how often are they simply nodding their head without really knowing what social selling means? I like the definition of social selling offered by Koka Sexton at Social Media Marketing World: SOCIAL SELLING = Leveraging your professional brand to fill your pipeline with the RIGHT people, insights, & relationships Social Selling bridges the gap between sales & marketing allowing you to…